The Team
Bruce Elliott, Chief Executive
Bruce's interest in the environment began during his student days when he began making regular contributions to Greenpeace. However it took a career change in 2005 to find the time to get more seriously involved.
It was round this time that Bruce began to realise that regulated markets could be a far more effective way to incentivise climate change reversal than the traditional method of giving to charities. Combined with campaigns to reduce carbon-hungry lifestyles, markets set up by the United Nations were paving the way for huge reductions in global emissions on a hitherto-unseen scale. Clear was founded to bridge the gap between these global markets and ordinary members of the public, allowing them to fund additional emissions reductions beyond those achieved in their own lives.
Bruce draws from experience as Director and Chairman at 9web, Assistant Medical Director at BUPA, and thirteen years as a surgeon with the NHS. He lives in South London and enjoys sailing and playing the piano like Les Dawson.
Ben Hedley, Operations Director
Ben was involved at Clear from an early stage. His background in engineering and thermodynamics proved invaluable in the design of the carbon footprint calculators that power Clear's website. Many of the facts and advice on the website come from his own research. He blogs quite a lot about it here.
Ben has considerable experience through a variety of roles prior to Clear. These include Head of Sales and Marketing at Outcome Technologies, a BUPA subsidiary, and Head of UK Pricing at DHL. He began his career in the strategy team at Mercer Management Consulting. Ben also lives in South London; he skis, sails and surfs when he gets the time.
Neil Chapman, Finance Director
Neil was actually 'first in' at Clear, recognising the potential for carbon offset to give consumers more direct control over climate change and introducing Bruce to the concept in 2005. His detailed understanding of the energy markets was instrumental in devising Clear's Kyoto-principled approach to carbon offset.
Formerly of Contango AS and Credit Suisse First Boston investment bank, Neil holds a wealth of knowledge in derivatives trading markets, risk management and managing software projects in the financial sector. He has nearly ten years of experience in the financial trading markets in London, Houston, New York and Oslo.
Neil lives in Oslo with Cathinka and a vociferous young daughter named Maya.
Ian Cruickshank, Communications Director
Ian is a marketing executive with more than 15 years experience in corporate communication. He became involved in Clear because he feels passionately about climate change and its effect on the environment. Realising that his efforts to reduce his carbon footprint were never going to get rid of them completely, he wanted to do more.
After trawling through dozens of carbon offset websites he decided that Clear offered the most effective approach. However rather than just offset his carbon, he offered his services for free to help Clear reach out to more people and ultimately offset more carbon and decrease more emissions.
Ian's stated motivation is his two kids. In years to come, he wants to be able say that he did more than the bare minimum to avert climate change. He lives in Middlesex and spends most of his spare time running after two young children.
Companies House
Our last directors report was filed with Companies House in 2007.
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